Massive Action Weekend 2 – The Results

 

The Plan

You may remember at the beginning of the weekend, I put up a blog post about my overly ambitious plans for the weekend and I promised to report back this morning on my successes and failures.

You can read the original blog here ===>> Massive Action Weekend 2

Otherwise, here is a summary of my targets:

  1. Write a 10,000 word PDF on how to get started in Internet Marketing.
  2. Create a shorter version of the document to give away for free.
  3. Create 4 training courses from videos I already have to complement the document and use as an ‘upsell’.
  4. Create a sales letter for the document.
  5. Create a sales letter for the 4 training courses special offer.
  6. Create a sales funnel for everything, including a ‘Big Ticket’ ($97) Internet Marketing Guru training course I already have set up.
  7. Get it all online and start to drive traffic to it.
  8. Create an email marketing campaign to deliver details on how to access the product and also keep my new clients informed.

Yes, very ambitious!

 

It started very well . . .

So I plunged into my task and started beavering away at the tasks above. The plan was to stick as close as possible to the numerical order. although I would need to do number 8 before number 7.

Having been left on my own on Friday afternoon and evening, it all began very well and I had great focus.

1. The report

I managed to complete a 55 page, 6,722 word document in around 10 hours, including a first read through and the insertion of relevant pictures.

Screen Shot 2014-12-15 at 11.40.08

 

It still needed the links to the training courses, once those were available and a second read through, but it was there and I was more than happy with it.

2. The Short Report

I also created the short report and, because this has no links in, for all intents and purposes is complete.

If you read on though, you will discover that this may have been time wasted as I may no longer use it.

3. The 4 Training Courses

I had chosen the 4 training courses by Friday night and they were as follows:

Product Creation Hero (9 videos)

Sales Funnel Commando (8 videos)

Email Marketing Assassin (14 videos)

Solo Traffic Basics (5 videos)

Each video needed to be branded with my Infinite Opportunities intro video at the beginning and the end and then uploaded to YouTube.

 

The Trouble Begins . . .

At this stage  I was making cracking progress. The overall task was still a tall order, because I was out for about 11 hours on Sunday. The chances of completing everything was nigh on impossible, but I was determined to get as far as possible.

Unfortunately, this was where things started to slow down immensely.

The Video Creation Process . . .

Each video needed to be loaded into iMovie on the Mac to have the branding video elements incorporated. Then each one of the ‘updated’ videos needed to be created.

This obviously takes some time.

Once each new video is created I then needed to upload it to YouTube.

This is where the spanner in the works happened.

Living in such a rural area, I can only get a relatively slow ADSL Internet connection. This meant I had 36 videos to upload and, depending on the length of the video, it sort of panned out like this:

1) Uploading the original video to iMovie took about 3-8 minutes.

2) Branding the original video and creating the new one took 5-15 minutes

3) Uploading the video to Youtube was taking anything from 20 to 40 minutes each.

So the obvious bottleneck in the process was YouTube, especially as you can only upload one video at a time.

Multi-tasking . . .

I managed to multi-task this process after the creation of the first video, by creating the second and so forth as the first one was uploading to YouTube. This meant in general that there was always one video in production and one uploading.

I also attempted to start some of the other tasks, but I found that it slowed down the other processes, as I was not concentrating on keeping those production lines going.

It was also difficult to keep flipping between 3 different tasks and apply the concentration needed to do each of the tasks efficiently and to a high standard, so I concentrated on just doing the video creation and getting them available on YouTube.

Screen Shot 2014-12-15 at 12.00.10

 

36 videos at around 30 minutes on each upload meant it took just under 18 hours and I finished the task in the very early hours of Sunday Morning.

A Possible Change Of Plan . . .

On Saturday, I picked up a brilliant marketing method from Andy Brocklehurst and Barry Rodgers using free WSOs that appeared made for what I was trying to achieve here.

In fact, I was so impressed I wrote a review of it on Saturday in between my video productions. You can read it here ===>> ‘The 1K Whirlwind Review’.

The change of plan meant I would no longer need the short report, but would need permission off the originator of the videos (Paul Nicholls) to use them as part of a WSO release.

I emailed Paul on Saturday and are currently waiting to chat with him on Skype, to obtain his permission to proceed.

This of course puts the remainder of the tasks in limbo until I can make a decision as to how I am going to promote the sales funnel.

The Nail In The Coffin . . .

Disaster struck!

To cut a long story short, on Sunday I needed to move some heavy objects as part of what I was doing that day.

It was really a 2-man job for comfort, but as my wife Sonya has a degenerative back condition and is not allowed to lift, so I had to do it myself.

Result?

I strained my back, which was (and still is) painful and it kept locking if I was inactive and then started to move. This meant I couldn’t do any more work on my project on Sunday evening!

 

Conclusions

So there you have it.

  • A 55 page report written.
  • 36 videos modified and uploaded to Youtube.
  • 5 blog posts (including my 100 Day Challenge posts) in 3 days.
  • 1 product review undertaken.

An over-ambitious project goes from great guns to a damp-squib in under 48 hours.

If I look back at what I did achieve though, I would say I have broken the back of the project (no pun intended haha) and I am determined to get the rest of it completed this week, back injury permitted of course.

See you on the other side of it, where I will report back.

Terry Jenkins
terry@terry-jenkins.com

 

 

 

11 Comments

  • Joy Healey

    Reply Reply December 15, 2014

    Good grief Terry, you put us all to shame and I thought I’d worked hard this weekend!

    Don’t beat yourself up – that’s phenomenal progress for a weekend, I wouldn’t call it a damp squib at all.

    Now have yourself a bit of a break and get that back sorted. That’s more important.

    Take care of YOU as well as your business.

    Joy

    • Terry Jenkins

      Terry Jenkins

      Reply Reply December 15, 2014

      Thanks Joy for your encouraging comments.

      I discovered long ago I was useless as a task-master with other people, employees, etc, but was absolutely ruthless with myself.

      Not a bad trait to have when you are self-employed 😉

      In addition, I am in the envious position of absolutely loving what I do and I hope that shows in my daily statuses.

      Terry

  • Joe Cheray

    Reply Reply December 15, 2014

    Oh wow Terry I so would not be beating myself up if I were you. You did a great job in spite of your technical limitations and then soon to be physical. You deserve massive KUDOS!!

    • Terry Jenkins

      Terry Jenkins

      Reply Reply December 15, 2014

      Thanks Joe for your comments.

      As a fairly new Internet Marketer, you see people out their who just seem to churn out product after product. Sean Mize is one such person person who comes to mind.

      So my inexperience gives me little to gauge my productivity against. This is why feedback from people such as yourself can be so helpful.

      I feel as though I am producing a lot of output, but it is always nice to have it confirmed by others.

      Terry

  • Judith Morgan

    Reply Reply December 15, 2014

    WOW! Terry, that’s quite a weekend. I’m all for massive action and do work Saturday mornings. I’m really impressed that you have the energy in you at this time of year when I’m looking forward to a digital detox for two weeks so that I return refreshed on 5th January. Thanks for the inspiration and more power to you.
    x

    • Terry Jenkins

      Terry Jenkins

      Reply Reply December 15, 2014

      Thanks Judith.

      I am usually full of energy, especially for projects I love doing. Hopefully this project will see fruition in the next few days.

      Keep an eye on my blog posts for update reports 🙂

      Terry

  • retail marketing

    Reply Reply December 16, 2014

    You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand.
    It seems too complicated and extremely broad
    for me. I am looking forward for your next post,
    I’ll try to get the hang of it!

    • Terry Jenkins

      Terry Jenkins

      Reply Reply December 16, 2014

      Thank you for taking the time to comment.

      Internet Marketing is actually quite simple, but it is made complex because of all the multitude of niches and the fact there are so many ways to exploit them.

      In the guide I have written as part of this plan, it explains how to simplify the process and get started easily and simply.

      If you keep on checking my blog posts, you should be able to pick the guide up very soon. Hopefully it will help you on your way to becoming a successful Internet Marketer.

      Terry

  • Joan White

    Reply Reply December 16, 2014

    Wow, do I ever feel inadequate. I’m new as well but I can’t seem to get focused like you are. I printed off our tasks to use when I get to that stage and actually produce something. Good job man

    • Terry Jenkins

      Terry Jenkins

      Reply Reply December 16, 2014

      Hi Joan,

      Sounds like you need my 55 page report, because it covers getting focussed. The current plan is to release it as a free WSO, so the price should be right as well 😉

      Terry

  • Sandy

    Reply Reply December 18, 2014

    Very impressive accomplishment, Terry. I absolutely admire your tenacity and working hard to get thngs done. Lots to learn from you. Kudos and have fun! 🙂

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